The party will celebrate Untappd's 10 year history by highlighting and sampling selected beers from breweries that brew their own version of I Remember My First Check-in, reminiscing on some fan-favorite beers over the last decade, interviews with industry favorites and long-time users of the platform, as well as live music. In addition to the anniversary beer initiative, Untappd and Dogfish Head Craft Brewery will host a 10th Anniversary Party, a one-day live streamed event on Saturday, October 24th, open to all Untappd users. The Untappd platform allows users to interact with the breweries by finding new releases of the beers near them, rating and reviewing the beers and "leveling up" through a variety of badges while they try beers.ĭirect beneficiaries of the 10th Anniversary celebration and initiative include the Restaurant Strong Fund and the Michael Jackson Foundation for Brewing and Distilling. "To do our small part in supporting and sustaining the industry ecosystem, we are focusing the creative recipe customization and economics of the project around the connectivity between local farmers, local breweries and beer lovers."īrewers are encouraged to release their version of the I Remember My First Check-In beer starting October 18th and to utilize the Untappd platform to upload and promote them. In these tenuous and tumultuous times we all need a sense of community now more than ever," said Sam Calagione, Founder & Brewer at Dogfish Head Craft Brewery. I'm sure most of us remember our first check in on Untappd and that feeling of belonging that comes when you find community. "Untappd has been a catalyst for connecting members of the global craft brewing community for ten years. Participating breweries are expected to source at least one ingredient at market value directly from a grower or supplier within 100 miles of their brewery. The base recipe will be made available to breweries and homebrewers that want to participate in the initiative, giving them the opportunity to create their own version of the beer. Dogfish Head Craft Brewery will produce a sour beer recipe, called I Remember My First Check-In, to honor Untappd while supporting the craft beer industry. With Untappd's 10th anniversary falling in unprecedented times, the anniversary beer is a way to support the entire craft beer ecosystem - from farmers growing ingredients, to artisans brewing beer, to favorite local bartenders offering the perfect pour, to Untappd users checking-in a new beer for the first time. To commemorate the occasion, Untappd has partnered with Dogfish Head Craft Brewery to provide a one of a kind virtual celebration and a special anniversary beer to pair with it. 10, 2020 /PRNewswire/ - Untappd, the leading social media app for beer and breweries, today announced it is celebrating its 10-year anniversary and continued growth.
0 kommentar(er)
